Unlike most sales fairs held at exhibition centres in Singapore — which typically focus on addressing specific consumer needs such as electronic, furniture, or food — Qoo10’s event is structured like its online marketplace — a mishmash of everything: from computer products and household appliances to cosmetics and even sundries.

Cho said that Qoo10 tried to ensure a good balance of product categories were represented, but many applicants were from fashion retailers.

“Maybe it’s a reflection of the current retail situation. Many fashion merchants are struggling now so more of them want to be here.”

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