If you think consumers are becoming numb to the festivities and so you should be cutting back on your spend, don’t tighten your purse strings just yet.
According to a study by Criteo, Chinese New Year shopping peaked on 22 January for the fashion industry, garnering 217% in sales. On the same day, desktop saw a 164% sales increase in Singapore, followed by mobile app (134%) and mobile web (105%). Local fashion marketers told us that they in fact, started pushing out Chinese New Year campaigns between December until three weeks before Chinese New Year.
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