Why Qoo10 thinks organising offline fairs will pay off handsomely for its merchants

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This is Qoo10 Super Sale CNY (Chinese New Year) edition — its second offline affair. The first one was smaller in scale — held at the atrium of the Plaza Singapura shopping mall. The launch of a larger-scale fair was due to the positive feedback of merchants who participated in its first iteration, Qoo10’s Singapore Country Manager Hyunwook Cho, told e27.

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